Monday, July 11, 2016

A Modern Toy Block Collection by Monogoto

A Modern Toy Block Collection by Monogoto

Portland-based creative agency monogoto recently launched a colorful toy block collection called KUUM for Japanese brand Felissimo. The 202-piece set is crafted from beech tree wood and comes in 12 units (each in 2 color ways) that can be disassembled into 36 different shapes. Each of the 12 units represents a theme: soil, fire, flower, tree, mountain, sea, ice, stone, earth, moon, sun and sand. Within each unit, every piece, from L-shaped blocks to flat boards to half moons, has been carefully calculated and designed to maximize the number of combinations one can create.

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KUUM aims to inspire four creative skill sets: painting, building, puzzle-solving, and story-telling. With the instructional schematics provided in the collection or with a little bit of imagination, the possibilities for creating combinations, objects and stories with this set are endless.

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To purchase the KUUM collection for your kids (or, let’s be honest, yourself!), visit Felissimo. To check out some of the collection’s endless combinations, visit KUUM’s Tumblr.



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